01 The OEM view
You learn what gets accepted – and why things fail.
Experience from the manufacturer’s side, not from the supply chain.
Haptic Thinking · Haptic engineering consultancy
Independent haptics consultancy and active involvement in projects – for OEMs, suppliers at every tier and technology providers. We turn “feels right” into a requirement suppliers can meet and purchasing can sign.
Founder with over 22 years of haptics experience, almost 18 of them on the OEM side · confidential, NDA on request
The challenge
The market is still looking for the right way to establish active haptics. Quick, inadequate solutions have unsettled it – poor quality is spoiling demand. Under cost pressure, everyone looks for the safe bet.
Without clear requirements, every party optimises for its own risk – not for your product.
Haptics are debated subjectively instead of specified objectively.
Excessive specifications drive cost without creating tangible quality.
Inefficient concepts drive complexity, cost and failure risk.
Good haptics depend on individuals – not on a robust system.
Our approach
Every solution is assessed through the OEM lens and the cost lens at once – on a scientific basis. Better no project than a poor solution.
You learn what gets accepted – and why things fail.
Experience from the manufacturer’s side, not from the supply chain.
Perception becomes measurable – with targets, tolerances and acceptance criteria a supplier must meet.
Passive haptics: effective and efficient design and adjustment using intuitive methods – for example for rotary controls.
Effective static characteristics – precisely specified, with effective tolerances · IDM – Interaction-based Dynamic Measurement
Selecting technology and design that will pass at the OEM – developed together with you. On request, we actively accompany validation and series launch, for passive and active haptics.
From Science to Series.
Independent: no commissions from suppliers and no stakes in companies we assess or select. Any potential conflicts of interest are disclosed before a project starts.
How we work
Perception-based targets and tolerances – the relevant separated from the irrelevant.
Check static characteristics and validate them dynamically with IDM – reproducible instead of gut feeling.
Clear acceptance criteria for suppliers and purchasing.
Effective characteristics with effective specifications and tolerances ask more of suppliers at first – from the OEM’s perspective they are indispensable. In the end they make everyone’s work easier: they take pressure off the wrong places and put it where it creates tangible quality.
What the market wants, needs and is willing to pay for.
Concept, cost and details – before hardware exists.
Test the full system, build demo boxes that convince customers.
A toolbox that lets customers realise their own projects.
How it starts
Confidential · standard NDA on request · personal reply
Services
As consultancy or with active involvement in your project: perception-based, enforceable towards the supply chain – and aligned with the quality your customers experience.
Independent haptics expertise towards your supply chain.
Gut feeling becomes a robust specification.
Technology knowledge that lowers cost.
An honest assessment before it gets expensive.
Competence that stays in the team.
Your result
Describe your situation – we will assess honestly whether and how we can help.
describe your situationExperience
The following cases come from series development on the OEM side before reisinger engineering GmbH was founded – led or substantially shaped by its founder (see About).
Active touchpad
Different sizes, geometries, actuators and suppliers – with one consistent concept.
Active central display
Process and system were refined further; the know-how flowed back into the touchpads.
Active controls
Active feedback even where no gap and no visible travel are wanted.
Friction-based haptics
Including technical compliance (ultrasonic acoustics) and measurement.
Touchpad and display prove it: one concept and one process work across different sizes, geometries, surface stacks and actuators.
Further context in a personal conversation – within existing confidentiality obligations.
Haptic Profiler
An interactive self-assessment that guides you through the central competence fields and places where you stand. The result goes to you alone – as a PDF certificate, with no server storage.
About
reisinger engineering is led by Dr.-Ing. Jörg Reisinger, independent haptics expert: over 22 years in research, development and specification of haptic controls and displays – almost 18 of them in haptics responsibility at Mercedes-Benz (2008–2025).
Publications
Mercedes-Benz is mentioned for biographical purposes only; it is not a client reference.
IDM (Interaction-based Dynamic Measurement) is a measurement method substantially co-developed by Dr.-Ing. Jörg Reisinger that captures the vibration behaviour of a control at the real operating point of human interaction with a normalised finger impedance – enabling a close-to-perception, objective assessment.
Origin: a doctoral project at TU Munich, co-supervised on the technical side (2011–2014) and a DFG transfer project in SFB 453. Evidence: EuroHaptics 2014 · Engineering Haptic Devices (Springer, 2023) ↗
IDM web tool – load & assess characteristic curves ↗ (access on request)
Haptics is a system-level matter. Perceived quality at the finger is the end of a chain – from UI and design through framework, architecture and protocol to the actuator. This chain determines latency, usability and reactive haptic quality (how immediately and precisely the feedback follows the input), the variety of effects and alignment with the entire UX of visuals and sound. Beyond interaction, content and entertainment are becoming increasingly relevant for haptics.
Background: in series development on the OEM side before the company was founded, the founder was responsible for, or played a key role in shaping, this chain as a complete system – including the typical trade-offs between latency, effect variety and usability.
Established, cross-manufacturer binding standards for perception-based haptic quality are still rare. Where specifications exist, they often reflect the supply chain’s manufacturing view rather than the quality the customer experiences. A perception-based specification closes exactly this gap.
FAQ
For OEMs, suppliers at every tier and technology providers – as independent consultancy or with active involvement in the project: from specification and the selection of technology and design to validation and series launch, for passive and active haptics. reisinger engineering does not ship products of its own; it helps develop them.
Effective static characteristics describe the force–travel behaviour precisely at the features people actually feel – such as force drop, switching travel and return. Precisely specified and given perception-based, effective tolerances, they become an enforceable requirement. Vague characteristics and blanket tolerances, by contrast, create cost and pressure in the wrong places without securing tangible quality. Dynamically, they are additionally validated with IDM.
In friction-based haptics, a surface is made to vibrate ultrasonically. This changes the perceived friction under the sliding finger: textures or detents become tangible without the surface visibly moving. For series production, technical compliance (ultrasonic acoustics) and suitable measurement are as decisive as the haptics itself.
Often fewer than assumed – what matters is physically correct design. With physically grounded design – for example with an almost motionless surface instead of a lateral shaker – even large, curved displays can be given high-quality haptics with very few actuators.
Haptic specification is the technical process of defining measurable parameters that describe how a control feels – actuation force, surface texture, feedback timing, perceived resistance. It makes it possible to communicate requirements to suppliers objectively, verify the series and base quality discussions on data rather than gut feeling.
IDM is a measurement method substantially co-developed by Dr.-Ing. Jörg Reisinger that captures the vibration behaviour of a control at the real operating point of human interaction with a normalised finger impedance – enabling a close-to-perception, objective assessment. Published at EuroHaptics 2014 and detailed in “Engineering Haptic Devices” (Springer, 2023).
Passive (mechanical) controls create their sense of quality through construction and characteristic curve. Active haptics uses actuators: vibrotactile (electromagnetic, piezoelectric), friction-based (ultrasonic) and electrostatic/capacitive. Each technology has specific advantages and disadvantages in latency, force, packaging, cost and integration – the choice follows from the desired perception and the system architecture from the UI to the actuator.
Because perceived quality emerges at the end of a chain – from UI and design through framework, architecture and protocol to the actuator. This chain determines latency and its jitter, how precisely the feedback follows the input, which effects can be rendered and whether haptics, visuals and sound match. Optimising the actuator alone wastes quality; typical failures arise at the interfaces between OEM, supplier, chip and actuator provider. That is why the latency budget, the effect library and alignment with the UX belong in the specification early on.
Psychophysics describes the relationship between a physical stimulus and its perception. In haptics it connects technical quantities – force, displacement, acceleration, frequency – with what a person actually feels, such as perception thresholds and the just noticeable difference (JND). This allows specifications to focus on the parameters that are felt and tolerances to be granted where differences are imperceptible anyway.
Passive haptics refers to the tactile quality of purely mechanical controls – switches, rotary controls, buttons – that create a sense of quality through their construction. Active haptics uses actuators (piezoelectric, electromagnetic, electrostatic) for on-demand feedback, for example on touch displays without mechanical travel. Both require different specification and assessment methods.
In three steps: first, a robust, perception-based specification with measurable target values and tolerances; second, reproducible measurement for quality assurance; third, clear acceptance criteria for supplier discussions. Without this system, haptic quality stays tied to individuals – neither transferable nor scalable.
Contact
A short call or email is enough. We clarify the rest together – confidentially, under NDA on request.
Phone
Address
reisinger engineering GmbH
Marienstraße 4, 74369 Löchgau
Baden-Württemberg, Germany
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Describe your situation in a short email or give us a call. We assess honestly whether and how we can help – you will receive a personal reply in any case.
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